Type Matters! PDF Download. Download free ebook of Type Matters! in PDF format or read online by Jim Williams,Ben Casey 9781858945675 Published on 2012 by Merrell Pub Limited
Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we’d all like our letters, reports and other documents to look as good – and as readable – as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography – and, crucially, what doesn’t. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.
This Book was ranked at 23 by Google Books for keyword Graphic Design.
Book ID of Type Matters!'s Books is 6UgDywAACAAJ, Book which was written by Jim Williams,Ben Casey have ETAG "0OOo/u0jSaw"
Book which was published by Merrell Pub Limited since 2012 have ISBNs, ISBN 13 Code is 9781858945675 and ISBN 10 Code is 1858945674
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