The Origins of Graphic Design in America, 1870-1920 PDF Download. Download free ebook of The Origins of Graphic Design in America, 1870-1920 in PDF format or read online by Burton Raffel,Ellen Mazur Thomson 9780300068351 Published on 1997 by Yale University Press
In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize themselves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, typefounding, advertising, and publishing industries. She considers the role of labor unions, advertising agencies, schools of art and design, and professional associations; the writings and ideas of Henry Lewis Johnson and William Addison Dwiggins; and the impact of the values of the Aesthetic Movement and the Arts and Crafts Movement.
This Book was ranked at 24 by Google Books for keyword Graphic Design.
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Book which was published by Yale University Press since 1997 have ISBNs, ISBN 13 Code is 9780300068351 and ISBN 10 Code is 0300068352
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