Sun Tzu and the Art of Business PDF Download. Download free ebook of Sun Tzu and the Art of Business in PDF format or read online by Mark R. McNeilly 9780199920792 Published on 2011-12-22 by Oxford University Press
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
This Book was ranked at 13 by Google Books for keyword Business of Art.
Book ID of Sun Tzu and the Art of Business's Books is TcDfBhLDTBAC, Book which was written by Mark R. McNeilly have ETAG "Lxi0EK4Rb1M"
Book which was published by Oxford University Press since 2011-12-22 have ISBNs, ISBN 13 Code is 9780199920792 and ISBN 10 Code is 0199920796
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Book which have "344 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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Download Sun Tzu and the Art of Business Free
Download Sun Tzu and the Art of Business PDF
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