Generation of Artist's Brand Image in Fine Art Licensing Business PDF Download. Download free ebook of Generation of Artist's Brand Image in Fine Art Licensing Business in PDF format or read online by Marija Simanskaite 9783844302653 Published on 2011-04 by LAP Lambert Academic Publishing
This work introduces a new form of art marketing - visual art licensing, which unlike other marketing tools, provides revenue, and at the same time, generates brand awareness, gives stronger associations with artist's brand, and enhances the profitability and popularity of the brand. By exploring fine art licensing business from the perspective of generating artist's brand image, work analyzes four subjects involved in this process - the role of a fine artist in the modern world and the concepts of art marketing, branding and licensing. American Pop artist Andy Warhol was chosen for the case study. This controversial artist with different approach to fine art is widely discussed, interpreted and criticized in various sources. Although Warhol's artworks were licensed just after his death, representatives of his artworks are actively working with various companies on licensing his works and at the same time generating Warhol's brand image. This work especially valuable resource for artists, their managers, agencies and those who are involved in art marketing!
This Book was ranked at 25 by Google Books for keyword Business of Art.
Book ID of Generation of Artist's Brand Image in Fine Art Licensing Business's Books is GGYjKQEACAAJ, Book which was written by Marija Simanskaite have ETAG "q9LpjyzV0AA"
Book which was published by LAP Lambert Academic Publishing since 2011-04 have ISBNs, ISBN 13 Code is 9783844302653 and ISBN 10 Code is 3844302654
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Download Generation of Artist's Brand Image in Fine Art Licensing Business PDF Free
Download Generation of Artist's Brand Image in Fine Art Licensing Business Books Free
Download Generation of Artist's Brand Image in Fine Art Licensing Business Free
Download Generation of Artist's Brand Image in Fine Art Licensing Business PDF
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